ABOUT TRAN LAM GROUP
More than 10 years in premium men’s grooming
Built on more than a decade of industry experience, Tran Lam Bro develops a premium grooming distribution ecosystem with a selective, professional and sustainable approach in Vietnam.
OUR STORY
About Tran Lam Bro
With more than 10 years in men’s grooming and styling, Tran Lam Bro has built a strong foundation of expertise in products, market behavior and the real needs of Vietnamese consumers.
We focus on selecting and distributing international grooming brands with quality, identity and a clear philosophy. Every brand within the Tran Lam Bro ecosystem is evaluated not only on product performance, but also on image, experience and long-term value.
From 18.21 Man Made with its classic masculine spirit, Forte Series representing modern performance, Orien’t with premium organic positioning from Taiwan, to Shear Revival with its handcrafted, transparent and wellness-focused philosophy — Tran Lam Bro curates a diverse yet highly selective portfolio.
We do more than distribute products. Tran Lam Bro partners with brands in market development, image building, product education and the creation of a professional distribution system in Vietnam.
With more than a decade of experience, we understand that sustainable value does not come from moving fast at all costs, but from making the right choices, operating with discipline and building long-term trust with customers, partners and brands.
FOUNDATION
What defines Tran Lam Bro
Three core pillars shape the way we build brands and distribution in Vietnam.
Hands-on experience
A grounded understanding of the category, the product and Vietnamese male consumers built through more than a decade of practical experience.
Selective brand curation
We prioritize brands with clear quality, consistent philosophy and long-term growth potential.
Sustainable growth
The goal is not simply to sell, but to build a healthy, sustainable distribution system with lasting value.
We believe a good brand needs the right market, the right strategy and a partner who truly understands both the product and the consumer.
Vision
To become a trusted premium grooming brand development partner in Vietnam.
Mission
To connect international brands with Vietnam through a professional and sustainable distribution system.
Selection criteria
Quality, identity, transparency and long-term growth potential.
PARTNERSHIP
Let’s build a premium grooming ecosystem in Vietnam together
If you are looking for a distribution partner with experience, brand vision and a long-term mindset, Tran Lam Bro is ready to partner with you.